IS YOUR CONCEPT READY FOR DELIVERY?
Recent studies are indicating staggering numbers such as '60% of consumers ordering delivery at least once in the past 30 days'
Develop a Plan of Action!
Delivery and off-premise dining has disrupted the restaurant industry more in the last five years than anything else.
Delivery is no joke and for the sustainability of your business – you need to review its potential for you and your bottom line!
Based on these recent trend reports, this segment is ‘unfortunately’ only going to grow – even though we at Key Restaurant Group wish more people would simply visit restaurants, engage in the experience, get out of their home, and socialize with others away from their smart-phone <- something separately we can help you with as well in terms of enticing diners to visit your venue!
So here’s our question today: Is your restaurant, bar, or cafe ready for delivery? And we mean truly ready? Let’s analyze and develop a plan of action that will set the foundations for your delivery program; whether it is in-house or through the use of a third-party app.
What we don’t want you to do is immediately ‘say yes’ to the third party apps knocking on your door who are trying to get your business. There are a variety of options and scenarios available that are specific to your concept, day-parts, and level of take-out business.
Our ‘Off-Premise Delivery Strategy ’ will create a unique plan for your restaurant that focuses on the following:
- Ideal Customer Profile & Delivery Marketing Plan
- Financial Analysis of Your Previous 6-12 Months
- Delivery Space within Your Restaurant
- Menu Engineering Strategies (Specific to Delivery)
- Detailed Service Sequence for Online/Delivery Orders
- Labor Management & Control (Specific to Take-Out/Delivery)
- Packaging & Technology Audit in Relation to Delivery
- The Creation of a ‘Quality Control Program’
- The Creation of ‘Customer Care Promises’
After our ‘discovery session’ with you – we will create a plan and have it ‘delivered’ within 5 business days where we will then spend the following day going through how to execute this plan of action with you and your team. Stay ahead of your competition and protect your labor costs, food costs, marketing costs, consumer data, and overall brand identity with this strategic plan!